Alesia Titova Local time — (GMT+8)

Senior Product Designer with 6+ years of experience designing products, digital experiences, and building teams obsessed with craft.

Designing products
that users trust
and business believes in

View work
  • ex-Lead Product Designer, Liga Stavok
  • ex-Product / UA Designer, Recraft
  • UA Designer, ScentBird & Drift

Info

Senior Product Designer with 6+ years across B2B SaaS, fintech, and B2C products.

I design 0→1 systems end to end — research, information architecture, UI, design system and I validate them with real users and real metrics.

What I do:

  • 0→1 product design: from problem framing and IA to shipped UI and a maintained design system
  • UX research: 60+ moderated user interviews and usability tests, synthesis into design decisions
  • Growth & experimentation: structured A/B tests, hypothesis design, and reading outcomes through CTR, CPA, CPM, and conversion
  • AI-assisted workflows: I use generative tooling to compress production time so more of the schedule goes to research and iteration
B2B SaaS Fintech B2C Products Product Design UX/UI Design 0→1 Products UX Research Design Systems Information Architecture User Flows Wireframing Prototyping Usability Testing Growth Design CRO A/B Testing AI-Assisted Design Cross-functional Collaboration Open to Work Full-time Contract Remote Hybrid Relocation English (Professional Working Proficiency) Russian (Native)

Work Experience

UA designer

drift · Contract

New York, United States · Remote

Dec 2023 – Present · 2 yrs 9 mos
  • Design and iterate performance ad creatives guided by live metrics: CTR, CPA, CPM, CPC.
  • Run structured A/B tests on creative hypotheses: synthesise results into reusable team playbooks.
  • Working closely with growth and product teams across different funnel stages and audience segments.

User Acquisition Designer & UX/UI

Scentbird · Full-time

New York, New York, United States · Remote

Jan 2024 – Feb 2026 · 2 yrs 2 mos
  • Use storytelling and data analysis to create high-performing marketing assets and continuously improve campaign results.
  • Develop AI-powered ad concepts that increase brand recognition and engagement.
  • Design UX for internal tools, improving operational efficiency and user satisfaction.

Creative AI Specialist

Recraft · Contract

London, England, United Kingdom · Remote

Jan 2025 – Jun 2025 · 6 mos

AI Concept Designer who crafts creative concepts for social media advertising — blending strategic thinking, storytelling, and generative AI to deliver visually compelling campaigns.

Principal Product Designer

Recraft · Contract

London, England, United Kingdom · Remote

Oct 2024 – Dec 2024 · 3 mos

The main task was to design a mobile landing page to support advertising campaigns and increase the efficiency of mobile traffic conversion. My responsibilities included creating a user-centric design optimized for mobile devices, analyzing user behavior, and collaborating with marketing teams to align the landing page with campaign goals.

UX/UI Design for Mobile Landing Page — Designed and optimized the main mobile landing page for a design education platform. Focused on UX/UI, mobile-first design, conversion optimization, user flows, visual design.

Principal Product Designer

Liga Stavok · Full-time

Moscow, Moscow City, Russia · Remote

Feb 2023 – Oct 2024 · 1 yr 9 mos

Developed a CRM system (0→1) to monitor risky bets, defining key scenarios and functionality based on business needs and creating a detailed information architecture. Conducted 60+ user interviews and UX tests to accelerate fraud detection, collaborated closely with analysts and business teams in a Scrum framework, and successfully launched the product in 1.5 years — reducing risk detection time by 1.5x and improving GGR metrics.

User Experience Designer

Liga Stavok · Full-time

Feb 2023 – Jun 2023 · 5 mos

I supported cross-functional teams in designing user-centric interfaces and conducting comprehensive user interviews and research. My work focused on driving product improvements by enhancing key metrics, streamlining user flows, and implementing data-driven solutions to optimize efficiency and user satisfaction.

Product Designer

EatMise · Contract

New York, United States · Remote

Dec 2022 – Apr 2023 · 5 mos

The website was redesigned, resulting in 8 out of 10 users understanding the product, and the checkout flow was revamped to achieve a 74% conversion rate to purchase.

Eatmise Interface — A user-friendly and visually appealing interface that made it easy for customers to order and receive their meal kits.