Principal Product Designer
Designed and optimized the main mobile landing page for a design education platform, supporting advertising campaigns and increasing mobile traffic conversion — user-centric, mobile-first design built around real user behavior and campaign goals.
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Principal Product Designer
Developed a CRM system (0→1) to monitor risky bets, defining key scenarios and functionality based on business needs and creating a detailed information architecture. Conducted 60+ user interviews and UX tests to accelerate fraud detection, collaborated closely with analysts and business teams in a Scrum framework, and successfully launched the product in 1.5 years — reducing risk detection time by 1.5x and improving GGR metrics.
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Star2Pay is a payment widget designed for website integration, enabling users to pay for business services via P2P payments.
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Add a short description of your UX/UI work at Opes Exchange.
Product Designer
The website was redesigned, resulting in 8 out of 10 users understanding the product, and the checkout flow was revamped to achieve a 74% conversion rate to purchase.