Opes Exchange
Product Designer (UX/UI)
A financial management system was developed for cryptocurrency exchange users.
What's been done in the project?
- Designed the product MVP from analysis to market launch
- Developed a basic UI kit with essential components
- Conducted user interviews and surveys to identify needs
- Created a Customer Journey Map (CJM) to visualize user interactions with the product
- Developed user flows to uncover hidden and non-obvious scenarios
Defining Business Needs for a User-Centric Dashboard
Through discussions with stakeholders, business requirements for the development were identified and defined. The goal was to create a user dashboard system for a cryptocurrency exchange, enabling users to manage their assets and monitor the status of their investments. The system needed to be intuitive and secure, offering users a seamless experience for overseeing their crypto portfolios with confidence.
Based on stakeholder input, competitor analysis from related fields, and user interviews, a Customer Journey Map (CJM) was developed to guide our priorities.
Prioritizing Needs with Jobs and User Stories
To guide future hypotheses, a series of Job Stories and User Stories were formulated. This approach allowed us to prioritize client needs and desires, ultimately defining a minimal set of essential features.
Prototyping a User-Focused Dashboard
Through iterative prototyping, we established a comprehensive structure for the user dashboard. Adopting a user-centered design approach and incorporating feedback at every stage allowed us to align with user expectations effectively, while also providing the business with clear priorities for development.